• Tal Braiman

Ikigai: Find your purpose in life

Updated: Apr 18, 2020



One of the biggest challenges for people in 2020 is a lack of purpose in life, resulting in a lack of inspiration and ambition. The world is currently in lockdown due to a global pandemic, and many find themselves stuck at home with endless time on their hands. The combination of nowhere to go and no work has a silver lining: it creates the perfect atmosphere to look inwards and plan for the next stages of our lives.


If you want things to go back to normal, to go back to your old job and continue your old habits, then Ikigai might not be for you. If you feel inspired to change, improve, and evolve during this time then Ikigai is exactly what you need!

What if I told you there was a Japanese tool that allows you to look deep into yourself, and identify your life purpose. Welcome to Ikigai!


Ikigai is a Japanese concept designed to help you realize your purpose in life. The word "ikigai" roughly translates to means "a reason for being" or "a reason to wake up in the morning".




Ikigai starts with the awareness of four key pillars: ​


  1. What you love

  2. What you are good at

  3. What the world needs

  4. What you can be paid for

Ikigai works best when you go deep into each individual question. Take a deep breath, and ask yourself these questions. Take your time! The more detailed and specific the answers are, the more effective your results will be.


Below I list some follow-up questions you can ask yourself to dive deeper into each section, and locate something you might have forgotten. I also give my own examples for reference:


What you love


Ask yourself what you love in this world. This includes your passions, the things that get you excited, and what you looking forward to.


  1. What made you happy recently?

  2. What are you looking forward to?

  3. Who do you love, and what characteristics do you love about them?


I love creating new things, solving real challenges, and doing something I'm passionate about. I love travelling, technology, photography. I love creating digital things. I love helping people, and seeing the positive impact I have on others.


What you are good at


Is there something people often compliment you about? Are you an amazing writer, photographer, empath, or chef?


  1. What do you know you are really good at?

  2. What do people compliment you on?

  3. What do people ask your advice for?

  4. If you had to perform at a talent show, what would you do there?


I'm good at asking the right questions, and finding the best methods to organize my thoughts. I'm good at making websites and figuring out new technologies. I'm good at talking about travel and advising digital nomad-focused companies. I'm good at taking stunning photos. I'm good at inspiring people, and knowing the right thing to help, if needed.


What the world needs

From your perspective, what do you think the world is missing?


  1. What would make the world a better place?

  2. What is the world missing?

  3. If you can broadcast one message to the world, what would it be?


The world needs inspiration, love, something to smile about, a feeling of things going back to normal. The world needs more empaths, healers, and people to be aware of their actions. The world needs a more balanced income distribution, and better living environments for the poor.


What you can be paid for


This question is important because it is empathetic to the fact that we need money to survive. If you want your life purpose to be sustainable, it needs to bring enough income to support yourself.


  1. How have you made your income so far?

  2. If you lost your current income, what would be the next thing you pursue.

  3. What are the opportunities you see in the market?


I can be paid for creating websites and working gigs on Fiverr. I can be paid for having a well-planned and well-executed digital offer online. I can be paid by offering my marketing services to companies looking to elevate their messaging, or being employed in the marketing sector.

Great job!


The next step in Ikigai is to connect the answers from above to find intersections. Bringing two questions adds a whole new depth into discovering yourself.


If you don't have a pen and paper handy, or prefer to do this digitally, I built a tool that makes it easy for you to find the intersections here.

Passion - What you love + what you are good at


Your passion is the intersection of what you love and what you're good at. Can you really be passionate about something that you don't love? Of course not!


Think of your passion. It might even be something that you haven't identified when thinking about what you love and what you're good at individually.


My passion is creating new things using technology to channel my love for travel and photography. My passion is to tell inspiring stories through photography.


Mission - What you love + what the world needs


Your mission is the intersection of what you love, and what the world needs. This is a really important section for direction in your life. Your mission also ties together with your personal values, and


My mission is to create new solutions to help people achieve their goals. My mission is to help the less fortunate through volunteering during my travels.


Vocation - What the world needs + what you can be paid for


A vocation is an occupation to which a person is well suited or qualified for. Your vocation is the intersection of what the world needs, and what you can be paid for.


My vocation is offering helpful solutions using productivity tools and services. My vocation is building a website with inspirational content while also connecting people with a community of like-minded people with similar interests.

Profession - What you're good at + what you can be paid for


Last but not least is your profession, which is the intersection of what you're good at and what you can be paid for.

I am good at marketing, and can be paid for offering marketing services or being employed in the marketing sector. I'm good at helping people, and can can be paid for creating helpful tools for productivity. I can create websites for travel and digital-nomad focused companies, or offer photography services to those that need them.