About Me
Who is Tal?
Tal is a creative individual who is addicted to exploring the world and creating content. After completing his entrepreneurship degree in Toronto, he started working at the forefront of the experiential marketing sector with some of Canada's largest brands including Samsung, RBC, Nike, and Spotify. Tal has travelled to over 40 countries while creating content and launching passion projects such as Literally Zero Words, a digital experience using only maps, flags, and emojis for navigation.
Branding
Web
Web Design
Graphic Design
PPC Ads
Marketing Plan
Experiential Marketing
Activation Logistics
Storytelling
Communication
Content Creation
Video Production
Business Strategy
Social Media Strategy
Speak 4 Languages: English, French, Russian, Hebrew
software
Photoshop, Lightroom
Wix, Wordpress
Final Cut Pro
Excel, Word, Office Suite
Facebook Ads
Google Ads
Hootsuite
RoomMaster
Map Creation
EDUCATION
Ryerson University (2017)
Bachelor of Commerce
Business Management
Lassonde School of Engineering (2019)
Blockchain Mechanism Design
Crypto-Economy Analyst
Professional Experience
Marketing Strategist | Support Adventure | April 2019 – Current
Utilize multiple technologies in this role to oversee and support a wide range of business targets. Responsible for deploying effective PPC Ads for Facebook and Google. Used Wordpress, HTML, and CSS to rebuild the website from scratch, and create funnels to maximize recruitment and sales KPIs. Create and maintain highly relevant social media content across multiple social media platforms
Destination Expert | Kensington Tours | April 2018 – April 2019
Designed custom experiences for high-end clients looking to travel to Europe. Using a consultative sales approach, I identified relevant services, customized experiences, sold the proposal, while also ensuring everything runs smoothly in destination .
Night Auditor | Juniper Hotel and Bistro | July 2017 – December 2017
Responsible for balancing the revenue and expense transactions occurring during the day at the hotel and bistro. Worked alongside the Guest Services team to ensure that the guests of the hotel were happy and satisfied.
Agent d'informations touristiques | Tourisme Riel | May 2017 – July 2017
Promoted the St.Boniface neighbourhood of Winnipeg as a tourist destination by creating digital content, and providing a high level of friendly and professional service in both English and French.
Brand Ambassador/Team Lead | The Loop Agency | November 2015 – April 2017
Supported and facilitated in-person marketing activations for Nike, Spotify, Metrolinx, Huawei, and GUESS at various events and private spaces in Toronto.
Brand Ambassador | Mosaic | September 2013 - September 2015
Promoted products and services for clients including Rogers, Microsoft, Samsung, KRAFT, and Mazda in various environments including concerts, offices, festivals, retail, and on the street.
